Almarai, one of Saudi Arabia’s largest food and beverage conglomerates, needed a packaging design for its new product called ‘Smoothy.’ The client wanted the new range to be primarily identified as a juice product—with milk blended in the mix. The designs of the pack reflected this with dominant images of the fruits and white elements around the text that represented the milk blend.

Despite a soft launch, the new range captured a 30% market share which client attributed to its impactful packaging design.